Emoji's Tell Stories - Braxton Mastre

Client: Venmo
Project: Emoji's Tell Stories
Category: Campaign Development
Year: 2026

Creative Director: Braxton Mastre
Lead Strategist: Lena Slininger

Created as a self-initiated campaign for Venmo, Emojis Tell Stories explores how a single symbol can carry the memory, humor, and meaning behind a shared payment. Designed for Gen Z, the campaign builds on the way people already use emojis to turn everyday transactions into small personal narratives. The creative system translates that behavior across a series of campaign executions, using familiar digital language to make each payment feel like part of a larger story.

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Creative Director | Brand Strategist

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For roles, speaking, collaborations,
and professional conversations:

braxton@braxtonmastre.com
+01 402.680.9538

For brand and creative projects:

braxton@thisisegg.com
+01 402.680.9538

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