Braxton Mastre

Creativity needs structure.
It does not need to lose what makes it human.

I am a Creative Director and Brand Strategist working across identity, advertising, film, and narrative-driven production. My role is often to enter complex or unstructured ideas, find the clearest direction within them, and help shape that direction into work people can understand, believe in, and act on.

My approach has been shaped by dyslexia, which taught me to think beyond linear systems and search for connections others may overlook. That perspective influences how I develop concepts, lead creative work, and bring different disciplines together around one shared idea.

I believe leadership is more than a position, design is more than decoration, and business is more than a number. The strongest creative work respects the people behind it, the audience receiving it, and the ambition that made it worth creating in the first place.

What I Do

I work across brand strategy, creative direction, identity, advertising, and film. Each discipline serves the same purpose: finding the clearest expression of an idea and building the system needed to carry it through.

Brand Strategy
Clarifying the idea, position, audience, and direction behind a brand before the work takes form.

Creative Direction
Establishing the vision, guiding collaborators, and protecting the central idea from concept through execution.

Identity Development
Building visual and verbal systems that give an organization a distinct and consistent presence.

Advertising
Developing campaign ideas and connected creative systems designed to communicate across platforms.

Film & Narrative Production
Shaping stories through concept development, art direction, production, and editing.

How I Work

Every project begins by understanding what is actually at stake—what needs to change, what must remain true, and why the work matters to the people involved. From there, I bring the right ideas, disciplines, and collaborators into one clear direction.

Find the real problem

Look beyond the requested deliverable to understand the underlying challenge, audience, and ambition.

Create shared clarity

Turn scattered perspectives into a direction that people can understand, contribute to, and move forward together.

Build around the central idea

Develop each decision as part of one connected system rather than a collection of disconnected executions.

Protect what makes the work human

Structure should strengthen creativity, not flatten the emotion, instinct, and personality that give it meaning.

Carry the vision through

Remain involved from early thinking through execution, refining the work without losing the idea that started it.

Selected Clients, Brands & Collaborators

My work has been shaped through partnerships with agencies, organizations, founders, artists, and creative teams across brand development, advertising, film, and live experiences.

Procter & Gamble Tide - Carter's Inc. - ALDI - Spirit - Rivian - JIC - National Retail Federation - Birds Eye Robotics - EGG! - Paisley - Krispy Kreme - City Church Chicago - House of Jaya - Columbia College Chicago - Vita My Story - PPM America - Chris Wineland - Anthony Iannarino - Beth Mastre - Caris - Neighbors of River West - AG1 - SlovakPro - Sun-Maid - Hershey's - The Original Rainbow Cone - SoundSafe.AI - Taste of Chicago - Art Vérité - Dacha Ceramics - SAEE

Résumé

A closer look at my experience across creative direction, brand strategy, advertising, film, and production.

View Résumé

The work carries the rest of the story.

View The Work

For roles, speaking, collaborations, and professional conversations, reach out directly.

Get In Touch

Brand and creative project inquiries are developed through EGG!

Visit EGG!

Braxton Mastre

Contact

Navigation

Creative Director | Brand Strategist

Résumé

Instagram

For roles, speaking, collaborations, and professional conversations:
braxton@braxtonmastre.com | +1 402.680.9538

For brand, creative, and business projects:
braxton@thisisegg.com | +1 402.680.9538