Carter's At Aldi - Braxton Mastre

Client: Carter’s Inc. & National Retail Foundation
Project: Carter’s at Aldi 
Category: Campaign Development
Year: 2024

Creative Director: Braxton Mastre

Developed for the National Retail Federation University Challenge, Carter’s at ALDI imagines a retail partnership built around a simple idea: parents should be able to find more of what they need in one place. The campaign brings Carter’s baby, toddler, and Skip Hop products into the ALDI Finds environment, combining the familiarity of a trusted children’s brand with ALDI’s value-driven shopping experience. In-store displays, storefront graphics, social content, and streaming placements extend the same one-stop-shop message across the full system while allowing both brands to remain distinct. The project placed Top 10 nationally.

View the full deck HERE.

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Creative Director | Brand Strategist

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For roles, speaking, collaborations,
and professional conversations:

braxton@braxtonmastre.com
+01 402.680.9538

For brand and creative projects:

braxton@thisisegg.com
+01 402.680.9538

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